Battling Big Business
Countering Greenwash Front Groups and Other Forms of Corporate Deception

Battling Big Business reveals how corporate giants attempt to control their "enemies" - and how groups and individuals can fight back. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear and unstoppable!

Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear-and unstoppable!