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Battling Big Business
Countering Greenwash Front Groups and Other Forms of Corporate Deception
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Battling Big Business
Paperback ISBN: 9781903998144
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Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. This text reveals how corporate giants attempt to control their "enemies" and how groups and individuals can fight back.
The keywords are being original, playful, unexpected, small, fast and irresistable, but also decisive, clear - and unstoppable.
| ISBN | 190399814 |
| ISBN13 | 9781903998144 |
| Publisher | Green Books |
| Format | Paperback |
| Publication date | 25/04/2002 |
| Pages | 224 |
| Weight (grammes) | 250.00 |
| Published in | United Kingdom |
| Height (mm) | 234 |
| Width (mm) | 156 |
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