This work addresses specific and parallel questions about culture, critical practice and interpretation, and argues that opening up a dialogue between them can enhance both and provide a more complex understanding of society.

What is the relationship between cultural and rhetorical studies? What can the two fields learn from each other? This insightful volume is based on the premise that these fields address specific and parallel questions about culture, critical practice, and interpretation, and that opening up a dialogue between them can enhance both and provide a more complete understanding of society. Noted scholars across a variety of disciplines examine the overlaps and contradictions between these approaches, how they can contribute to each other, and the problems and questions that surface with this linkage. Exploring both critical and pedagogical practice, contributors address such questions as the relationship between images, representation, and ideology; influence and the struggle for power; how to blend theory and case study analysis effectively; and the goals of academic work.

Preface. Introduction: Approaching the Intersection: Issues
of Identity, Politics, and Critical Practice, Rosteck Reading the Popular and the Political: Converging Trajectories of Textuality, Method, Context. Commemorating in
the Theme Park Zone: Reading the Astronauts Memorial, Blair and Michel. Catching the Third Wave: The Dialectic of Rhetoric and Technology, Aune. Reading the Culture Wars: Traveling Rhetoric and the Reception of Curricular Reform, Mailloux. Subject Positions as a Site of Rhetorical Struggle: Representing African Americans, Brummett and Bowers. American Cultural Criticism in the Pragmatic Attitude, E. W, Mechling, J. Mechling The Character of
"History" in Rhetoric and Cultural Studies: Recoding Genetics, Condit The Ambassadors' Body: Rhetoric, Ideology,
and the Gaze, Krips. II. Envisioning Alternatives: Beyond the Intersection The Linguisticality of Cultural Studies: Rhetoric, Close Reading, and Contextualization, Nelson. A Cultural Tradition in Rhetorical Studies, Rosteck. Cultural Struggle: A Politics of Meaning in Rhetorical Studies, Sloop and Olson. The Triumph of Social Science: The Silent Language as Master Text in American Cultural Studies, Gronbeck, Antitheory and Its Antithesis: Rhetoric and Ideology, Brantlinger Courting community in Contemporary Culture, Frentz and Rushing.