With 350 million smokers, China is the world's biggest market for cigarettes. This book is suitable for corporate planners and strategists, futurologists, and those interested in developing business in Asia.

With 350 million smokers, China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be classified as elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone interested in developing business in Asia. Backman provides an essential map for Asia's future.

This book will be thirty sections each containing an insight for Asia's Future with supporting evidence and discussion of the implications for the future