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Analyzing Media
Communication Technologies as Symbolic and Cognitive Systems


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Analyzing Media
Communication Technologies as Symbolic and Cognitive Systems

by James W. Chesebro (Author)
by Dale A. Bertelsen (Author)



ISBN: 9781572301542


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This text focuses on how messages are produced in the various media, and shows how criticism changes when the medium of transmission is taken into account.

For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue--the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Winner of the Eastern Communication Association's 1997 Everett Lee Hunt Award for Outstanding Scholarship


ISBN 1572301546
ISBN13 9781572301542
Publisher Guilford Publications
Format Hardback
Publication date 28/11/1996
Pages 228
Weight (grammes) 508
Published in United States
Height (mm) 234
Width (mm) 156

I. Introduction.
A History of Human Communication.
A World of Communication Technologies and the Human Response. II. The Critical Moment and the Critic's Method.
The Critical Process.
III. Media Cultures.
The Oral Cultures.
The Literature Culture.
The Electronic Culture. IV. A Future Perspective.
Analyzing Media Comparatively: Comparative Media Criticism and the Future of Media Criticism. Glossary.