Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on thr role of surveys and opinion polls in a democracy, and how the impact may be limited.

Appropriate Courses: Social psychology (both graduate and undergraduate), consumer behavior, persuasion, marketing, advertising. In this provocative brief introductory-level supplement, Pratkanis and Aronson illustrate how mass persuasion techniques are used to influence human responses. Emphasizing that there are more options than either naive acceptance or total cynicism, Pratkanis and Aronson dissect propaganda techniques, revealing the dynamics that make them effective. Drawing from a combined 45 years of research experience, the authors offer advice, relevant research, and theories on the differences between persuasion, propaganda, and clear communications.