Investigates the agenda of affluent consumers in post-1945 Western societies through a collection of essays on the consumer movement in Britain, the USA, France and Norway. This book will be useful to students, scholars and others interested in the history of consumption and social movements.

Consumer interests and concerns reveal themselves in different forms of consumer organisation. In this book, the agenda of affluent consumers in post-1945 Western societies is investigated through a collection of essays on the consumer movement in Britain, the USA, France and Norway. These contributions challenge a stereotype of the consumer as passive and individualistic by demonstrating how citizens have continued to organise on matters relating to consumption in the post-war era. Coming from the fields of history and the social sciences, the contributors offer fresh insights into questions of how and why consumers have chosen to organise in a context of increasing affluence. The book should appeal to students, scholars and others interested in the history of consumption and social movements.