Focuses on the advertising world, presenting the industry through real-world experience. This book covers popular advertising genres, such as fashion, celebrity, food, car, and travel. It is suitable for those interested in in-depth coverage of the commercial photography and advertising industry.

Written for both advertising photographers and those who are merely enthusiasts, "Advertising Photography" focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as fashion, celebrity, food, car, and travel. This book is the ideal read for anyone interested in in-depth coverage of the commercial photography and advertising industry.