Advancing the Story
Broadcast Journalism in a Multimedia World

In today's media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrow's paper. Thsi title builds on the basics of good television reporting practices. It helps students understand the strengths of each medium.

In every chapter, the authors provide: know and tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes. Trade Tools showcase select materials used in the authors - training seminars such as handy checklists of pointers and best practices. Taking it Home offers brief chapter wrap-ups. Talking Points provide questions and scenarios for in-class discussion. eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the book's interactive multimedia workbook.