Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability. Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output. The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is today and to a broader perspective of the future.

Editors' Introduction - Suzanne Pingree, John Wiemann and Robert P Hawkins

Toward Conceptual Synthesis Comparing Mediated and Interpersonal Communication Data - Steven H Chaffee and Diana C Mutz Emotional Education and Mass Media - Ross Buck

A New View of the Global Village Discourse and Message Analysis - John C Heritage, Steven Clayman, and Don H Zimmerman Interactivity - Sheizaf Rafaeli

From New Media to Communication Monologue, Dialogue, and Telelog - Sandra J Ball-Rokeach and Kathleen Reardon

Comparing an Emergent Form of Communication with Traditional Forms From Reactivity to Activity and Action - Jennings Bryant and Richard L Street, Jr

An Evolving Concept and Weltanschauung in Mass and Interpersonal Communication Cognition and Communication - Robert P Hawkins and John Daly Developing Communication Skills - Beth Haslett and Alison Alexander Theories of Family Communication - Jeanne M Meadowcroft and Mary Anne Fitzpatrick

Toward a Merger of Intersubjectivity and Mutual Influence Processes The Caravan of Communication and Its Multiple Histories - James A Anderson, Douglas Birkhead, David L Eason, and Mary S Strine

A Dialogue