Magicians use more than just mirrors, string, and sleight of hand to deceive their audience. Those who are masters at this trade have developed an arsenal of techniques to manipulate people. This book looks at what goes on at a magic show, behind-the-scenes, and in the mind of the magician.

These 'magicians' work to make you buy their product, believe in their cause, and influence your thinking from the time you get up in the morning, until you go to bed at night. This is not a 'how to' book for aspiring magicians, but a layperson's guide to methods used to mislead or fool you. Lighthearted and informal, "Abracadabra!" will fascinate anyone interested in knowing how one person can control many. Included are hands-on experiments, magic tricks, and reader participation segments. You'll soon see that magicians don't just manipulate playing cards and animals; they manipulate you.