32 Common Mistakes IFAs Make with Their Website (and How to Avoid Them)

Your website can become the most important component in your marketing strategy. Because it's often easier to learn from the mistakes of others we decided to gather together the common mistakes we see being made on an almost daily basis. If you find this useful or have any comments or questions, we would be delighted to hear from you.

1.List all your fee earning staff 2.Take professional staff photos 3.Keep your staff list up to date 4.Update your website regularly 5.Include tax content 6.Consider providing
added valueA" content in customer-only areas 7.Make your phone number and contact details easily accessible 8.Help them find you : link to a location map 9.Reflect your brand identity and professionalism in the design 10.Make the most of your homepage 11.Have good
signpostingA" from your homepage 12.Use
calls to actionA" throughout the site 13.Have well positioned site navigation and keep it in one place 14.Provide financial cost calculators and other interactive tools 15.Avoid
splash pagesA" 16.Use a current copyright statement 17.Ensure accurate tracking of website related enquiries 18.Improve communication with existing clients: send regular e-newsletters 19.Drive traffic to your website with Pay Per Click (PPC) campaigns 20.Optimise the website for search engines 21.Encourage inbound links to the site 22.Check up on you website statistics regularly 23.Own your domain name 24.Register the common misspellings of your domain name 25.Use the same domain name for the website and for email 26.Make sure your site runs on Content Management System 27.Use Flash in moderation - not as a foundation 28.Avoid using frames 29.Provide a full-text search option on your site 30.Use Cascading Style Sheets (CSS) 31.Meet the latest Accessibility Guidelines 32.Download the Google Toolbar