This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Planning Your Web Site
Designing Your Site to Be Search Engine Friendly
Web Site Elements That Keep 'Em Coming Back
Permission Marketing
Spreading the Word with Viral Marketing
Great Content
Landing Pages
Search Engine and Directory Submissions
Developing Your Pay-to-Play Strategy
The E-mail Advantage
Utilizing Signature Files to Increase Web Site Traffic
Autoresponders
Consumer-Generated Media
Establishing Your Private Mailing List
Effective Promotion through Direct Mail Lists
Developing a Dynamite Links Strategy
Maximizing Promotion with Meta-Indexes
Winning Awards, Cool Sites, and More
Online Advertising
Maximizing Media Relations
Increasing Traffic Through Online Publications
Really Simple Syndication
Blogs and Wikis
Podcasting and Videocasting
Mobile Marketing
Interactive Mapping
The Power of Partnering
Web Traffic Analysis