"101 Ways to Promote Your Web Site" deals with computers/software.

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms-as well as proven techniques such as using e-mail, links, and online advertising-to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Planning your web site Web site elements Viral marketing Permission marketing Designing your site Directory submissions The eMail advantage Autoresponders Newsgroups Private mailing list Developing a dynamite link strategy Affiliate programs