An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency s or individual agent s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.

Planning Your Web Site
Designing Your Site to Be Search Engine Friendly
Web Site Elements That Keep 'Em Coming Back
Permission Marketing
Spreading the Word with Viral Marketing
Great Content
Landing Pages
Search Engine and Directory Submissions
Developing Your Pay-to-Play Strategy
The E-mail Advantage
Utilizing Signature Files to Increase Web Site Traffic
Autoresponders
Consumer-Generated Media
Establishing Your Private Mailing list
Developing a Dynamic Link Strategy
Maximizing Promotion with Meta-Indexes
Online Advertising
Maximizing Media Relations
Increasing Traffic through Online Publications
Really Simple Syndication
Blogs and Wikis
Podcasting and Videocasting
Mobile Marketing
Interactive Mapping
The Power of Partnering
Web Traffic Analytics
Effective Offline Promotion