Presents templates that help you build a Web site for your business or organization. This book includes: 40 professionally designed templates on a CD, and 80 variations - and the step-by-step instructions you need to choose one and customize it using your own content.

On the CD-ROM, you'll find the working Web files for 120 Web templates, some including a Flash movie component. The CD also includes Photoshop Elements tryout version.

Preface.Acknowledgments.Introduction.Part I: Getting Started.Chapter 1: Understanding 1 Hour Web Site Templates.Template Power.The 1 Hour Web Site Suite of Templates.4Template categories.Template groups.About Creating Your Web Site Content.Your Web site audience.Design Summary.Chapter 2: Web Technology for Templates.A Brief Tour of the World Wide Web.Internet addresses.The Web's make up.Your Web Site is Complete ... Now What?Chapter 3: Building Your Web Site.About the Templates.The 1 Hour Web Site Design Process.Step 1: Choosing your template.Step 2: Building your content plan.Step 3: Building the site skeleton.Step 4: Entering content.Step 5: Publishing your site.Using Tokens.Content tokens.Link tokens.Page definition tokens.Token list.Flash headings and taglines.Web Site Images.Image files.Graphic editing software.Editing and placing pictures.Part II: Templates.Chapter 4: General Business Templates.About Business Templates.Company information.Product-based business.Service-based business.Professional practice.Business services.Chapter 5: Professional Services Templates.About Professional Services Templates.Establishing credibility.Branding and positioning.Service detail.Supporting information.Chapter 6: Retail Business Templates.Presenting a Retail Business.Your business identity.Branding and positioning.Retail offerings.Inspire to action.Chapter 7: Non-Profit Organization Templates.Non-Profit Organization Templates.Presenting a Non-Profit Organization.Chapter 8: Entertainment Templates.About Entertainment Templates.Engaging the audience.Style and experience.Specifics.Audience and community.Chapter 9: E-Commerce Templates.About E-Commerce Templates.Presenting an E-Commerce Site.Establishing credibility.Building your value.Differentiating products and services.Secure and understandable transactions.Chapter 10: Information and E-Publishing Templates.About Information and E-Publishing Templates.Publishing on the Internet.Engaging the reader.Audience networks.Use and action.Chapter 11: Community Templates.About Community Templates.Building Communities.Community information.Calendar and actions.Recognition and reward.Chapter 12: Personal Templates.About Personal Templates.Presenting ... You!Appendix.Index.Wiley Publishing, Inc. End-User License Agreement.